The Pink Loom · Est. Jaipur
Woven with Love, Rooted in Jaipur
The story of The Pink Loom is one of heritage, intention, and the quiet beauty of handcraft.
How it began
A Dream Stitched in Pink
The Pink Loom was born from a deep love for the textiles of Jaipur — a city where every alley hums with the rhythm of looms and every market stall glows with colour. Our founder grew up watching master weavers transform raw cotton into something extraordinary, and always believed that beauty this intentional deserved a place in homes around the world.
What started as a small collection of handwoven bedding pieces shared with friends and family quickly grew into something more. Word spread — not through advertising, but through the simple act of someone sleeping under a Pink Loom sheet and never wanting to go back.
Our roots
Jaipur's Living Craft Tradition
Jaipur has been a centre of textile excellence for over five centuries. The city's weavers carry knowledge passed down through generations — knowledge of thread counts, natural dyes, block-print patterns, and the particular tension of a handloom that produces a fabric unlike anything a machine can replicate. Every piece we make is a collaboration with these artisans, and a quiet act of preservation.
"We don't just make textiles. We keep a tradition alive."
What we stand for
Our Values
Slow craft
We believe in taking the time to do things properly. Each piece takes days, sometimes weeks, to complete — and that time shows in every thread.
Natural materials
We use only premium natural cotton and wool — materials that breathe, soften with age, and leave the earth better than synthetics.
Artisan partnership
Our weavers are partners, not suppliers. We pay fairly, work collaboratively, and celebrate the individuals behind every piece.
Timeless design
We design for longevity — pieces that feel as relevant in ten years as they do today, and that grow more beautiful with every wash.
Bring The Pink Loom Home
Explore our collections and find the piece that speaks to you.